This month’s session is designed to help MedTech sales professionals navigate the complexities of identifying and engaging with their customers. We will explore the different customer types in the healthcare ecosystem—from hospitals and clinics to physicians, surgeons, and medical device distributors—and discuss strategies to effectively target, communicate with, and build relationships with each. Attendees will gain valuable insights into customer segmentation, sales strategies, and how to approach decision-makers in a highly regulated and competitive industry. This event will equip MedTech professionals with the tools they need to better understand their customers and drive success in the MedTech marketplace.
Guest Speaker:
We are excited to welcome Robert Johnston, Country Manager at Zimmer Biomet CMF&T Canada. Zimmer Biomet is a global leader in the medical device industry with over 20,000 employees across more than 100 countries and net earnings of $1.6 billion USD. Robert will share his expertise and insights on the key strategies for understanding and engaging with customers in the MedTech space.
Join us virtually each month and be part of the conversation shaping the future of MedTech innovation in Canada!
About MedTech Leadership Night
ventureLAB's MedTech Leadership Night is a premier event designed to connect and inspire Canada’s MedTech community. This unique gathering brings together thought leaders, innovators, and industry experts to share insights, discuss trends, and explore new opportunities within the MedTech landscape.
As a leading hub for MedTech entrepreneurship, ventureLAB supports innovators by providing a platform for collaboration, thought leadership, and commercialization. Through MedTech Leadership Night and our cutting-edge Medical Technologies Lab, we empower entrepreneurs with the resources they need to scale and succeed in the rapidly evolving MedTech space.
About ventureLAB
ventureLAB is a leading global founder community for hardware technology and enterprise software companies in Canada. Located at the heart of Ontario’s innovation corridor in York Region, ventureLAB is part of one of the biggest and most diverse tech communities in Canada. Our initiatives focused on raising capital, talent retention, commercializing technology and IP, and customer acquisition have enabled thousands of companies to create over 4,000 jobs and raise more than $200 million in investment capital. At ventureLAB, we grow globally competitive tech titans that build-to-scale in Canada, for global markets.
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