Telling a good story is a business imperative these days. But to tell a good story, you have to understand what your audience needs, and how they think. That's the key insight you'll explore in a seminar by a leading communications firm, Curious Public. You'll also learn how effective storytelling can help medtech companies attract and retain customers to drive business growth and success.
Speaker: Lloyd Rang, President and CEO, Curious Public
Lloyd Rang is a multi-award-winning communicator and humourist and one of Canada’s top speechwriters. Lloyd has 20 years of experience working closely with clients from the private, public and not-for-profit sectors. As a public servant and political staffer, Lloyd supported four Ontario Premiers and several Cabinet Ministers — and he has gone on to become a trusted advisor and confidante for top-level executives. A tireless worker behind the scenes, Lloyd has developed and led numerous political campaigns. He’s also been in front of the camera as a pundit and media spokesperson. His work has appeared on the CBC, Toronto Star and in the Globe and Mail, and a ridiculous number of people share his sense of humour on social media.